After researching fashion’s outsized impact on water quality in Nepal, two colleagues from Cambridge University found a natural solution to end water pollution from the toxic dyes used. Despite Nepal being water-abundant, water pollution has led to 85% of citizens being water-insecure. The team’s solution uses genetically modified bacteria; the modification triggers color generation in the cells, which replicate quickly. The resulting pigment can be used to dye fabric, without a runoff. The team likens the process to making beer, but with pigments as the end result instead of alcohol. Fashion giants are working with Colorifix to reduce the industry’s ecological footprint.
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